Simply Magnifica - Your travelling experience with Alitalia

WINTER SEASON 2012-2013 - Alitalia launches the new route Roma Fiumicino - Zürich. Thanks to the new connection Alitalia increases its presence in Switzerland, country where it already boots a market thanks to the Rome - Geneva track. For Italy, Zu?rich symbolizes one of the most celebrated business destinations, where each year we register a traffic of 200.000 passengers .The new Alitalia Zürich - Rome Fiumicino roots were ideated in order to satisfy different customers’ needs.

Alitalia Simply Magnifica

SPECIAL RETURN OFFERS - Alitalia presents also its new product Welcome Service Offers, consisting in three different customized solutions to satisfy each traveller needs.

-Family:
a services hub dedicated to families (three adults and 1 child until 12).
-Easy:
the services hub dedicated to not frequent flyer, as well as to those that wish to be assisted during the travel experience.
-Executive:
dedicated to the business travellers.

First flight in the morning takes off at 11.25 am and arrives in Rome -Fiumicino at 1.00 pm.
The second scheduled flight leaves at 06.45 pm from Zürich to land in Rome Fiumicino at 08.20 pm.

Return roots to Zürich from Rome - Fiumicino at 08.55 am, schedules the arrival at 10.35 am, while the second flight leaves at 04.15 pm and arrives at 5.55 pm.

Among new Alitalia Winter 2012 -2013 destinations we see also Abu-Dhabi, a significant hub that allows our Company customers to reach not only the Emirates but also touristic destinations such as Australia, Thailand, Oman, Bahrain and South Africa. Thanks to this new destination, Alitalia broadens its intercontinental network and opens up to the South - East of Asia.

Now placed at the top of global categories, Magnifica, long - haul business flights, was re -designed by Alitalia. Board services of Magnifica by Alitalia are customized to be completely inspired by typical Italian regional recipes.

TYPICAL ITALIAN MENU - Every three months the typical Italian Menu prepared with DOP and IGPproducts changes, in order to bring to the world the excellent products and traditions of our territory.

The previous choice decided the Alitalia victory for 2 consequent years of the prize, vested by the monthly magazine Global Traveler for the category “Best
Airline Cuisine”. Alitalia was awarded among the best flight companies in the world for the best quality onboard food.

Boarding Alitalia Magnifica passengers will find celebrated branded accessorizes belonging to the Italian scenery: Richard Ginori and Frette, as well as Bulgari with its “pochette” accessorized with make - up and beauty products selected by the Company.

Moreover, on long -haul flights, Alitalia, leader on the Italian market, presented Classica Plus, a new premium economy class that addresses those that buy an economy ticket, but that do not want to miss a superior comfort affording the best price.
OUR CONTACTS

ALITALIA
29 route de Pré-bois, C.P 84 - 1215 Genève, 15 (CH)
Tel. +41 (0) 22 799 40 00
Fax +41 (0) 22 799 40 09
Manager for Switzerland: Mr Mario Testa
testa.mario@alitalia.it
www.alitalia.com

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